Unilever, Fortune 100 Global CPG Company
Frozen Network Replenishment & Transportation
~100
Shipping Points
160 M
liters Shipped
2 DCs
1 RDC
Unilever
Unilever, a British multinational consumer goods company, is a global giant in the realm of everyday essentials, spanning over 190 countries and employing a diverse workforce of 127,000 individuals. Its intricate supply chain, meticulously crafted over decades of operation, forms the backbone of its success, ensuring seamless delivery of its renowned brands such as Dove, Ben & Jerry’s, and Lifebuoy to every corner of the globe. With brands used by over 3.4 billion people daily, Unilever’s impact on the global consumer market is undeniable.
Goals
Automating daily replenishment decisions to balance service requirements with inventory availability
Minimizing costs without sacrificing service by creating multi-stop transportation plans
Challenges
High seasonality (50% of demand in 3 months) requires a full-year DRP to effectively manage capacity constraints during peak seasons.
Complicated DRP, caused by long planning horizon and high number of operational constraints, requires a sophisticated optimization approach
Forecast at shipping point level is necessary for correct VMI decisions
Benefits
Single digital platform to connect annual DRP with daily replenishment and transportation plans.
DRP generated at product, shipping point, and week detail
Optimized daily plans which only require manual intervention to manage exceptions.
Faster decision making with increased visibility
85%
User Acceptance Rate
