g2m - HoReCa Logistics
Demand-Driven Replenishment, Last Mile Delivery

Wholesale & Distribution
450 Stores ​
17,000+ SKUs
4 Countries​
3,000+ deliveries/day
3 DCs​
8 DCs

g2m

g2m, a leading foodservice distribution company in Turkey, specializes in the supply and distribution of a wide range of food products to the HoReCa (Hotel, Restaurant, Café) sector. With operations spread across the country, G2M delivers high-quality products to its extensive network of customers, ensuring efficient and reliable service. The company has earned a strong reputation for its comprehensive product portfolio and its ability to meet the dynamic demands of Turkey’s foodservice industry.

Goals

Optimize inventory investment vs service level commitments

Improve the speed & efficiency of daily replenishment and purchase order planning

Redesign fulfillment and transportation operations for better efficiency

Challenges

Unhappy customers

High but non-productive inventory

Completely manual planning processes in siloes

Lack of data quality and integrity resulting in poor visibility

Lack of balanced scorecard

Benefits

Clear and consistent data through MDM

Better end-to-end visibility through structured integration into all data sources

Increased collaboration across teams using standardized and semi-automated planning

Significant improvements in both inventory and service performance

Measurable improvements in transportation asset size and efficiency 

$ 7 M
Annual Savings by Inventory Turn
10 %
Truck Utilization Improvement
30 %
OTIF Improvement
5 %
DC Pick and Pack Efficiency

Solutions

demand-icon

Demand Forcasting

solution-purple-Inventory-Planning

Inventory Planning

solution-purple-Demand-Driven-Replenishment

Replenishment Planning

MFP

Purchase Order Planning

solution-purple-Transportation-Planning

Transportation Planning

MFP

KPI Tracking & Visibility

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Brittain LaddRetail Strategy Thought Leader
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