D2C for CPG: Why Brands are Embracing Direct-to-Consumer Approach
The race is on, and CPG companies are stepping up their efforts to reach consumers directly. In fact, the direct-to-consumer (D2C) model is fast becoming a critical sales channel for CPG brands. Why? D2C isn’t just a buzzword—it’s reshaping the way brands interact, sell, and deliver to their most valuable asset: their customers.